Becca Marie Lucio
Broadway Weekends Social Refresh
Updated: May 26, 2020
Broadway Weekends is a theater camp for adults. Dust off those tap shoes, do a vocal warm-up, and join them for a weekend of theater fun with actual Broadway and West End stars. Of course, like everyone else, they had to pivot in today's society and bring the weekend into the digital world. Broadway Weekends AT HOME was born.
I have been working with them for some time as they need specific graphics work for ads in the playbills for Hamilton and Diana. (Fun Fact: The founder of BW play Diana on Broadway!). See the previous work here.
For the project, Broadway Weekends has recently gone through a logo redesign incorporating more colorful + playfulness to the brand. After all, isn't that what they're all about? Their Instagram and Facebook images were not cohesive with this new branding and they were seeing a drop off of engagement.
Create Canva templates that are on-brand that can easily be updated by their in-house marketing team. Canva Pro now offers a link to create templates to provide customers without losing the ability to edit yourself.
• Daily Schedule
• Weekly Schedule
• Individual Class features
• Images for Teachers to share
We worked on their FIRST holiday ad for private lessons!
Check out the final overall look below.
Example of Weekly/Daily/Teacher:
Overall new Instagram grid:
Proposed Mother's Day Ads:
Final Ad Choice:
Coordinating gift certificate:
Let me know your thoughts in the comments! What do you think of the new Broadway Weekends Social Refresh? Don't forget to check them out on Instagram!
Having an unconventional high school experience (Art School kid here!) has defined Becca into the creative that she is today.
With degrees in Fashion Merchandising + Luxury Management, Becca understands what branding means to heritage brands (think Givenchy + Moet) and how those attributes can be applied to your business. Let's Work Together!