Becca Marie Lucio
Christmas Editorial Shoot
Updated: May 26, 2020
Last year, as part of my position at Katherine Way, I had the task of creative directing our Christmas campaigns, including the Bright and Colorful and a traditional Christmas color scape. Drawing inspiration from the bright and colorful colorways of Katherine Way, we executed a winter wonderland popped with turquoise, pink and lime. Fur and twinkle lights were added to create texture in the photos.
Styling for this shoot included a traditional color palette of green and red with a few Little Black Dresses thrown in for good measure.
Katherine Way is known for her traditional cuts and accents including large oversized bell sleeves and ruffled necklines.
Wardrobe: Katherine Way
Photography: Olivia Morgan Photography
Art Direction: Becca Marie Lucio
Having an unconventional high school experience (Art School kid here!) has defined Becca into the creative that she is today.
With degrees in Fashion Merchandising + Luxury Management, Becca understands what branding means to heritage brands (think Givenchy + Moet) and how those attributes can be applied to your business. Let's Work Together!