Ever try and explain something to someone and just can't seem to find the right words? With everyone working from home and the inability to say, "Let me show you real quick", the challenge to communicate in new + productive ways is at an all-time high.
I am currently a Marketing Specialist at S&P USA. As a ventilation company here in the United States {yes, like the bathroom fan everyone seems to forget to turn on}, their demographic is not very "tech" savvy. To communicate our newest features, we would need to LITERALLY show them where on the screen to find them. Screencast-o-Matic to the rescue!
This handy software allows you to do a screengrab of your entire screen and/or your web camera so you can show + tell all for FREE. (For our use, we stick with the free version. The paid version allows you to remove the watermark and edit within the Screencast-o-Matic.)
Adobe Spark easily allows you to import video, pictures, and apply text within the screen, set the length of time for each slide, and export a video all within five minutes! Although more limited than using Adobe Premiere Pro, Adobe Spark allows video beginners like me the ability to quickly produce content without feeling too in the weeds.
Check out my FIVE steps to a video in FIVE minutes below!
Create a Screengrab from screencastomatic.com
Upload to Adobe Spark using either the square or widescreen mode.
Add an Intro + Outro (Don't forget your CTA on the Outro!)
Download your video in MP4 for easy upload across your social channels
Ta-da! You just made your first video in under 5 minutes!
Check out the video here!
Show me your videos in the comments!
Talk soon.
xx,
BML
Having an unconventional high school experience (Art School kid here!) has defined Becca into the creative that she is today.
With degrees in Fashion Merchandising + Luxury Management, Becca understands what branding means to heritage brands (think Givenchy + Moet) and how those attributes can be applied to your business. Let's Work Together!