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  • Writer's pictureBecca Marie Lucio

Five Things to Include in your Moodboard

Updated: Aug 24, 2020

Now that we have a little better understanding of what and why a Moodboard is important from our first post, it's time to get down to the nitty-gritty of building your own!

Where to get Inspiration for your moodboard

Inspiration {like Love ;) } is all around. I often save snips of photos that I like in a folder on a desktop on my Mac. I can be seen taking photos on our trips of interesting color patterns and mediums. Of course, there is always the old school option of pulling them out of magazines, books and swatches in the OG pull. Two of my never-fail tools when pulling inspiration is PINTEREST and CANVA.

Within Pinterest, I have inspiration photos created and cataloged by color, for example, NAVY, and pattern. This allows me a jumping-off point if I have a client who already knows what color palette they are drawn to. Lately, I have been pulling inspiration photos from Canvas's massive library. Remember, these are for inspiration ONLY and should not be used without the artist's consent.

When creating a moodboard, it is important to think outside of just the box of images. Inspiration and feelings can be created from any medium in the design world. These are the five things you should include when creating your Moodboard.


I have often been inspired by the mix and texture of a brightly colored wall. This color can be pulled and the texture can be used to create typography texture for you to play with in branding.


Think of graphics as icons or imagery outside of photography alone. These elements create a fun factor when you are building out your overall brand. For example, the runner used in the moodboard above was incorporated in the Run Fast,Be Brave logo. You can also see how the elements used in an initial moodboard were incorporated in the website below.


Typography plays an important role in the overall look and feel of your brand. Will you use an athletic Norwester to evoke feelings of sports or will you use a more rounded feminine font like Josephin to be more relatable to your key customer?

Below you can see how I've used Norwester in a quote pulled from an article of inspiration. It evokes the strength and determination in which the runner Gabe Grunewald was creating by challenging others to never give up.


As I mentioned before, colors can be pulled from anywhere. The key colors pulled for RFBB were pulled from the limes on a mint background on the image above. Colors can be swatches, images, or physical swatches if you are creating a IRL board.


Last but not least is images. Images are the glue that keeps your moodboard together. They can bring out the overall emotions you're looking for as well as provide direction for your imagery look and feel for you website and social channels.

Let me know if you have any questions in the comments!

Happy Designing!


Having an unconventional high school experience (Art School kid here!) has defined Becca into the creative that she is today. 

With degrees in Fashion Merchandising + Luxury Management, Becca understands what branding means to heritage brands (think Givenchy + Moet) and how those attributes can be applied to your business. Let's Work Together!

Did you miss the other parts of this series?

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